Contents

Modern Trends in Architectural Visualisation

Author(s): Zhen Dai1
1Ningxia Normal University, Academy of Fine Arts, People’s Republic of China
Zhen Dai
Ningxia Normal University, Academy of Fine Arts, People's Republic of China

Abstract

This paper presents studies on the current trends and technology in architectural visualisation and explores the possibility of utilization of up-to-date computer technology in three-dimensional graphics in the development of software tools for the crafting of architectural forms. The applied method is analytical and practical due a general overview of the international state of the art and the methodology of using 3d modelling and animation design in 3ds Max. The strategy is to analyze existing visualisation technology and to demonstrate the technical feasibility through case studies. This study also revealed that new trends to architectural visualisation are interactive design, animation design and 3D animation along with virtual reality (VR) and augmented reality (AR), in which each one of these trends have certain influence in the architectural design objects. Thus animation design in 3ds Max software environment is a strong candidate for creating architectural visualisation providing a way to automate the chore of recapturing a 3D scene from multiple viewpoints.

Keywords: architectural visualisation, architectural object, interactive design, virtual tours, three-dimensional models, virtual and augmented reality
Copyright © 2026 Zhen Dai. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.